香港国际授权展-2020年ALC亚洲授权业会议

09:15 – 09:30

Meeting Room

N201

会议室

N201

Tea Reception & Registration

招待茶会和登记

Opening Session

闭幕演讲

09:30 – 09:45

Meeting Room

N201

会议室

N201

Welcome Remarks

欢迎辞

Ms Margaret Fong

Executive Director, Hong Kong Trade Development Council

香港贸易发展局总裁

方舜文女士

Opening Remarks

闭幕辞

Ms Eliza Man-ching Lee, JP

Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)

The Government of the Hong Kong Special Administrative Region

香港特别行政区政府商务及经济发展局常任秘书长(工商及旅游)

利敏贞女士, JP

Mr Man Hongwei

Director General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry of Culture and Tourism of the People's Republic of China

中华人民共和国文化和旅游部港澳台办一级巡视员

满宏卫先生

Plenary Sessions

主论坛

09:45 – 11:00

Meeting Room

N201

会议室

N201

Plenary Session I:  Asian Licensing Market Outlook

主论坛(一):扬州授权业市场展望

The licensing industry in Asia continues to grow with the middle-class population and the rapid development of Asia’s emerging markets.  According to the latest Annual Global Licensing Industry Survey conducted by Licensing International, Asia accounted for 12% of the US$280 billion of global retail sales of licensed merchandise in 2018 and was the third largest licensing market of the world.  Mainland China, with the 6.5% year-on-year increase, which is the highest among all Asian countries, remained the second largest licensing market of Asia.  Our panel of experts will analyse the latest market trends in Asia’s licensing industry and shed lights on opportunities ahead.   

亚洲授权市场继续受惠于不断增长的中等收入人口及新兴亚洲经济地区的高速发展。根据Licensing International 的最新全球授权业周年调查报告, 2018年亚洲佔全球总值 2,800亿美元授权商品零售额的12%,是全球第三大授权市场。中国内地年比增幅达6.5%,为亚洲之冠,是亚洲第二大的授权市场。主论坛(一)的专家讲者将分析亚洲授权业的最新市场趋势和机遇。

Panel Chair主持:

Ms Maura Regan

President

Licensing International

国际授权业协会主席

Maura Regan女士

Speakers講者:

Ms Lisa Reiner

Managing Director, Europe & Asia Pacific

Beanstalk 

Beanstalk 欧洲和亚太区董事总经理

Lisa Reiner女士

Mr Mark Coleman

Vice President, Asia Pacific and Middle East

National Geographic

国家地理亚太及中东区副总裁

Mark Coleman先生

Ms Claire GilchristVice President, Asia Pacific, Hasbro Consumer Products

孩之宝亚太区消费品部副主席

Claire Gilchrist女士

11:00 –11:15

Coffee Break茶歇

11:15 – 12:30

MeetingRoom

N201

会议室

N201

Plenary Session II :  From Brand Licensing to Lifestyle Experience

主论坛(二):  从品牌授权到时尚生活体验

Licensing is increasingly used by brands as the brand extension strategy to expand beyond core business, strengthen the bond with consumers, expand new market segments and generate new revenue source. On the other hand, manufacturers and retailers, edu-tainment and F&B businesses are actively seeking collaboration with brands to add values to their products and services.  Today, brand variety has also diversified from characters and animations to art, culture, corporates, collegiate and music properties, creating huge business opportunities and cultivating different market landscape to the licensing industry.  In this session, industry experts will share their successes in extending their brands to lifestyle products and services and creating unique brand experience to customers.

授权已成为流行的品牌推广策略,用以拓展企业的非核心业务、强化与客户的关係、开发新客户群以及增加收入来源。时至今日,不少生产商、零售商、餐饮、教育和娱乐等行业,都纷纷寻找品牌作授权合作,提升商品和服务价值;另外,授权品牌种类亦不断增加,从传统的卡通公仔和动画人物发展至艺术、文化、企业和学府商标,以及音乐等不同领域的授权项目,不但使授权市场更多元,也为授权业开创崭新商机。主论坛(二)的专家讲者将分享他们如何成功利用授权延申品牌至生活消费品和服务,创造独特的品牌经验。

Panel Chair主持:

Ms Maura Regan

President

Licensing International

国际授权业协会主席

Maura Regan女士

Speakers講者:

Mr Tien Yue Chen

Executive Director

Royal Selangor Marketing Sdn Bhd

皇家雪兰莪市场销售私人有限公司执行董事

曾天佑先生

Ms Stefania Perletto

Licensing Manager

AS Roma

罗马足球俱乐部高级特许授权经理

Stefania Perletto女士

Mr Robert Goodchild

Head of Licensing

Aardman Animations Limited

阿德曼动画有限公司授权主管

Robert Goodchild先生

Mr Yu Chen Lai

General Manager

Fine Entertainment Ltd.

凡音文化有限公司总经理

賴雨辰先生

Thematic Session

专题会议

14:30 – 16:00

Meeting Room

N201

会议室

N201

Thematic Session (I):Gaming and Esports Licensing

专题会议(一): 游戏和电竞授权

Gaming and Esports have become the mainstream entertainment in the recent years.  According to the latest Newzoo market reports, revenue of the global gaming market reaches US$152.1 billion in 2019 with a 9.6% year-on-year growth and Asia accounts for 47% of the global share. Spinning off from the Gaming industry, Esports’ global revenue grows by 26.7% attaining US$1.1 billion in 2019, and Mainland China has become the second largest Esports market representing 19% of the global market share.  In this session, industry pioneers will unveil the business opportunities brought by the license-based Gaming and Esports activities ranging from media rights and tournaments, games publishing, merchandising and ticketing.

游戏和电竞已逐渐成为主流娱乐。根据Newzoo的最新市场报告,2019年全球游戏市场收入达1,521亿美元,年比增长9.6%;其中亚太地区佔全球游戏市场份额47%。由游戏衍生的电竞行业灸手可热,2019年全球电竞收入达11亿美元,按年增长26.7%,其中中国内地电竞市场佔全球市场份额19%,跃升为全球第二大电竞市场。专题会议的专家将剖析由游戏和电竞产权所衍生的各种商机,包括游戏发行、赛事播放、周边商品及门票等授权项目。

Panel Chair主持:

Mr Wilson Chow

PwC Global Technology, Media and Telecommunications Industry Leader

罗兵咸永道全球电讯/媒体/科技行业主管合伙人

周伟然先生

Speakers讲者:

Mr Daniel Amos

Head of Esports

Difuzed

Difuzed 电竞主管

Daniel Amos先生

Mr Patrick Mahoney

Co-Founder and CEO

We are Nations Group

We are NationsGroup创办人兼行政总裁

Patrick Mahoney先生

Day 2: 7 January 2020 (Tuesday)

第二天︰二零二零年一月七日 (星期二)

Thematic Session

专题会议

09:45 – 11:40

MeetingRoom

N201

会议室

N201

Thematic Session(II): The Rise of Cultural and Creative Licenses

专题会议 (二): 文化创意产权兴起

Cultural and creative contents have emerged to become ubiquitous licenses pervading merchandises and services of our everyday lives.  Aside from the market drives, governments are also supporting their museums, galleries and libraries to turn their collections of arts, paintings, photographs, publications and cultural heritages into digital archives for licensing use.

Clearly, the booming social media, growing open data application and promotion of sharing economy have largely expanded the reach of culture and creative contents to business and consumers.  The movement ignites the creations of derivative licenses, and even turns consumers into content creators and license owners, bringing new challenges and opportunities to the licensing space.

In this session, industry pioneers will discuss the latest development of cultural and creative contents and unveil the huge business opportunities in transforming these contents into licenses.

把文化创意内容的版权应用在我们日常生活的商品和服务,已是十分普遍的趋势;除市场助力外,政府的支持也大大帮助有关的发展;事实上,很多政府现都积极支持他们的博物馆、美术馆和图书馆等,将其艺术,绘画,照片,出版物,以致文化遗产等收藏数位化,以供授权使用。

发展蓬勃的社交媒体、增长快速的开放资料应用,以及共用经济的推广,很大程度上已经将文化创意内容扩展到企业行销和消费者生活上,不但刺激二次版权的创造,甚至把消费者变成了内容创建者和版权持有人,为授权市场带来了新挑战和机遇。

在本次会议上,行业先锋将讨论文化和创意内容的最新发展,并揭示将有关内容和版权的转化和授权带来的巨大商机。

Panel Chair主持:

Ms Maura Regan

President

Licensing International

国际授权业协会主席

Maura Regan女士

Speakers讲者:

Mr Satoshi Kobori

Executive Vice President

ARTEFACTORY Inc.

ARTEFACTORY Inc.副董事

小堀悟嗣先生

Mr Douglas McCarthy

Collections Manager

Europeana Foundation

Europeana欧洲数码图书馆馆藏经理

Douglas McCarthy先生

Ms Huazhen Yang

Director of Museum

Museum of Chengdu Huazhen Tibetan and Qiang Culture

成都华珍藏羌文化博物馆馆长

杨华珍女士

Mr Stanley Yeung,JP

CEO

Brands United Limited

百滙集团国际有限公司行政总裁

杨志达先生,JP